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Privacy Policy

United Way’s Website Privacy Policy

Last Updated: February 12, 2026

United Way of Greater St. Louis (“we”, “us”, “our”) operates helpingpeople.org and unitedwaystl.org (the “Sites”). This Privacy Policy describes how we collect, use and disclosure information through the Sites.

Information we collect

Information you provide: When you donate, sign up for updates, engage to participate in our programs or otherwise contact us, we collect the information you submit (e.g., name, email, mailing address, DOB, and payment details for donations).
Information collected automatically: We and our service providers collect basic device and usage information through cookies and similar technologies.

Cookies and analytics (Google Analytics)

We use analytics tools to understand how visitors use the Sites and to improve the Sites. These tools may use cookies and similar technologies to collect and process information about Site usage. You can manage cookies through your browser settings.

How we use information

Information You Provide (Personal Information)

We may use personal information you submit to us (such as when you make a donation, create an account, sign up for updates, or contact us) to:

Process donations and other transactions you request, and to provide related receipts or confirmations.
Communicate with you about your donation, account, requests, and other interactions with United Way and participating agencies.
Respond to your inquiries and provide customer support.
Send you updates and promotional communications about United Way, campaigns, programs, and opportunities to get involved (where permitted and subject to your choices).
Comply with legal, regulatory, and contractual obligations, including recordkeeping, audits, and responding to lawful requests.

Automatically Collected Information (Usage and Device Data)

We may use information collected automatically (such as browser/device information, pages viewed, and interactions with the Sites) to:

Operate, maintain, and secure the Sites and our systems.
Analyze trends and usage to understand how visitors use the Sites and to improve functionality and content.
Improve and develop the Sites, including troubleshooting, performance monitoring, and feature enhancement.
Measure and deliver advertising and evaluate the effectiveness of advertising and outreach (including interest-based advertising, where used).

How we may disclose information:

We disclose information collected through the Sites as described below:

Service providers. We disclose information to vendors that help us operate the Sites and our programs (for example, website hosting, email distribution, analytics, security, and payment processing). These vendors may access information only to perform services for us.
Program partners. If you ask us to connect you with resources or a specific organization, we may disclose the information you provide to relevant United Way entities or partner agencies to respond to your request.
Legal and safety. We may disclose information if we believe it is reasonably necessary to comply with law or legal process, protect the rights or safety of users or others, or prevent fraud, security incidents, or misuse of the Sites.
Organizational transactions. If we are involved in a merger, reorganization, dissolution, or transfer of assets, information may be disclosed as part of due diligence or transferred as part of the transaction, subject to appropriate confidentiality protections.
De-identified/aggregated information. We may disclose de-identified or aggregated information (that does not reasonably identify you) for reporting and program improvement.

Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information processed through the Sites from unauthorized access, use, modification, and disclosure. Where we disclose personal information to service providers, we require appropriate security measures by contract.

Email Preferences

You can unsubscribe from promotional emails using the link in our messages. We may continue to send transactional or administrative emails.

Contact

If you have questions about our privacy practices please contact us at info@unitedwaystl.org or call us at (314) 421-0700