2027-2028 Funding Information and Application

About the ASSET Program

The ASSET program is focused on financial education and asset building for low-income families with children. It is designed to help increase financial knowledge, attitudes, and behaviors, with critical information, tools, support, and the opportunity to take action to set and achieve financial goals. The ASSET program is delivered in partnership with volunteer financial coaches and through generous donations from Stifel Bank, U.S. Bank, and Wells Fargo.

The program includes 5 key components:

– Goal setting
– 10 hours of financial education
– One-on-one budget and credit counseling
– Financial coaching
– Savings match of $300 (to be paid toward a debt or deposited into an education savings account)

ASSET Funding Opportunities

United Way of Greater St. Louis is offering an opportunity for non-profit organizations to apply for up to $25,000 of ASSET program funding. Funding is broken into two categories:

• Up to $10,000 in Operational Support Funding
• Up to $15,000 in Participant Completion Funding

Established nonprofit organizations that serve low-income families with children in St. Louis City, St. Louis County, Jefferson, Franklin, Lincoln, Warren, and St. Charles Counties in Missouri and Calhoun, Clinton, Greene, Jersey, Macoupin, Madison, Monroe, Randolph, and St. Clair Counties in Illinois are eligible to apply.

Agencies interested in applying for funds must complete the application online by Wednesday, October 14, 2026 at 11:59 pm. Late and incomplete applications may not be reviewed.

United Way will host a grant learning session on Tuesday, September 22 from 2:00-3:00 pm. The session is an opportunity to ask questions and learn more about the program. Organizations are encouraged but not required to attend. Please join here.

For full program information, please click here.

Questions?

For questions about the ASSET grant program and application process, please email [email protected].