Over the last two years, we’ve been anticipating a logo change as part of the United Way Worldwide Global Brand Refresh.
Our brand mark is one of our most important assets and we wanted to work closely with United Way Worldwide to optimize it so we can tell a unified and cohesive story across the entire United Way Network. This included being a part of a cohort of our peers across the country charged with offering feedback and guidance during the process.
One of the biggest and most impactful change is to the United Way logo. The goal was to modernize it to make it more relevant and to optimize it for digital channels.
Key changes included:
- Removed the box or container that framed our logo.
- Moved “United Way” to the right of the symbol; we’re now leading with our most recognizable symbol – the Circle of Hope.
- Refined Circle of Hope to create more definition in the hand.
- All-caps logotype has a bolder and more modern look and feel.
- Brightened the colors to make it more visually appealing.
- Localized logo designed to be more impactful by creating more cohesion between United Way and the location.
- Introducing vertical orientation of logo, which will work better for digital placements.
As of today, you’re among the first to see the new logo included in this email! You can also see more of it on our website, social media channels and more to come! We are one of hundreds of United Ways across the country, now using this new brand mark to amplify our visible impact locally, regionally and nationally! We hope you like it; we do!
