Donating stock: an easy way to help

Donating stock: an easy way to give your annual gift “a lift” and help people in our community.

April is Money Smart Month, and what better way to celebrate than by making a charitable contribution that can have a lasting impact?

One smart way to make a charitable contribution is by donating stocks. When you donate stock, your gift can go further than if you sold that stock and donated the proceeds. This is because donating appreciated stock (for assets you’ve held for more than a year) may help you avoid capital gains tax and could allow you to deduct the value of the shares you donated if you itemize your taxes.*

Many donors use the sale of appreciated securities to supplement their annual donation. If you’ve ever wished you could “give more,” then donating stock is a great way to make your philanthropic goals go further.

You can donate from many different investment options, including:

  • Stocks from companies publicly traded on the stock market
  • Bonds
  • Exchange-traded funds (ETFs)
  • Mutual funds
Donating appreciated securities to United Way of Greater St. Louis is as easy as 1-2-3:
  1. Contact your advisor to authorize the donation using the information below.
  2. Notify us with the details of your donation so we know to look for it.
  3. Report the stock donation when you file your taxes.

Benefitting Charity

United Way of Greater St. Louis
910 North 11th St.
St. Louis, MO 63101
EIN: 43-0714167

To make a gift of stock, you will need to authorize your broker to electronically transfer stock as a contribution to United Way of Greater St. Louis.

Wells Fargo Advisors
DTC #: 0141
Account #: 6615-0314
Contact: Chris Kuhn, 314-991-7847
Edward Jones
DTC #: 0057
Account #: 100-09948-1-2
Contact: Bob Zerega, 314-515-3129

Some brokers do not provide donor information to United Way’s broker. Please notify Brandon Sterling, Vice President of Philanthropy, at (314) 539-4209 or of your transfer so we can appropriately acknowledge your support. You may also submit this online form.

*To be eligible to receive a tax deduction for the current tax year, you need to complete your stock donation by December 31. Keep in mind that a stock donation is recorded on the day it’s received by the charity, not the day you submit the transfer request.

Content from United Way of Greater St. Louis is for informational purposes only and should not be construed as legal, tax, investment, financial or other advice. United Way of Greater St. Louis expressly recommends that you seek advice from a professional.


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Rodney Humphries
Rodney Humphries

Rodney Humphries is the Communications Specialist for United Way of Greater St. Louis and a proud graduate of Webster University where he developed his passion for writing. In college, he combined his love for writing and sports, serving as the primary sports writer for his school newspaper while also developing his own sports blog. After graduating, he continued his love for writing as he served as a freelance writer for various publications. Rodney continues to be a fan of Webster athletics, you will often see him sitting courtside at a lot of their basketball games.