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A diverse group, including a child with dreadlocks, a young girl, an elderly woman with glasses, a young woman, a man, and a baby. They are smiling on the right side of a light gray background.

2023 Campaign Media

Earlier this year we rolled out a brand refresh, updating our look and feel while humanizing the United Way story and amplifying our impact on the community. During our community campaign, we continue to bring to life how we are helping, the faces we serve as well as share with the community who we are and what we do. Below are a few places where we’ve shown up. 

Billboards and Transit Ads

A banner with the text: "United, we are helping people. Unite with us. Give Today." Features a young smiling person with braids, a middle-aged person, and an elderly person. Includes opportunities from HelpingPeople.org and the United Way logo for Greater St. Louis.
Two smiling children in black and white on the left with red text on the right: "UNITED WAY HELPS." Below are stats: "1 in 3 people, 16 counties, 160+ non-profits, 1M+ people a year." Bottom text: "UNITE WITH US. GIVE TODAY" next to "Explore volunteer opportunities at HelpingPeople.org.
A United Way promotional image features two volunteers holding boxes, showcasing the impact on 1 in 3 people across 16 counties and over 160 non-profits. Join the movement by exploring volunteer opportunities. Call to action: "Unite With Us. Give Today" at HelpingPeople.org.
At a bus stop, a red poster with white text reads, "United, we are helping people." It also includes "Unite with us. Give today." and the website HelpingPeople.org. Surrounded by trees and a sidewalk, it invites you to explore community volunteer opportunities.
Bus stop ad for United Way displays "United Way Helps" above portraits of three diverse individuals. With a call to action, it says, "Unite with us. Give Today." Visit HelpingPeople.org for volunteer opportunities and join Louis in strengthening our community.
A city bus with an ad on its side showcases six diverse people. The text reads, "United, we are helping people. Unite with us. Give Today." The website "HelpingPeople.org" is also displayed.
A billboard displays black-and-white photos of diverse individuals under the clear blue sky, with the text: "United, we are strengthening our community. Unite with us. Give Today." It includes a website link and the United Way logo prominently in the center.
A billboard promoting United Way features a smiling child. Text reads: "United Way Helps: Feed, Counsel, Teach, Employ." Additional text: "Unite with us through volunteer opportunities. Give today. HelpingPeople.org" set against a clear blue sky, inspiring community involvement.
Billboard for United Way showcasing smiling people on a swing. Text reads: "United Way Helps: Feed | Nurture | Teach | Employ. Unite with us and discover volunteer opportunities in your community. Give Today." Website: HelpingPeople.org. Trees and sky add a serene backdrop.

Print Ads/Magazine Covers

Town & Style Magazine cover and story

Ladue News cover and story

Digital / Banner / Social Ads

Audio Spots

iHeart Radio Ad #1
Audacy 15 second clip
iHeart Radio Ad #2
Audacy and iHeart Radio 30 second clip

Video Clips

30 second spot

10 second spot #1

10 second spot #2