Spring 2023 Awareness Campaign

This spring, as United Way of Greater St. Louis marks its second century of impact, we are pleased to introduce a brand refresh, a nod to our rich history of helping the community while modernizing our look, feel and messaging for today’s world. With an updated logo, fresh color palette, and re-energized messaging, we are prepared for our next 100 years of helping the St. Louis region.

You may have already seen our refreshed logos and branding in some of our marketing materials, such as our monthly newsletter and on our social media channels, as well as our mixed media visibility plan that includes even more materials, advertising (billboards, transit advertising, print ads & more) directing audiences to our relaunched website, HelpingPeople.org

Billboards and Transit Ads

Print Ads

Digital / Banner / Social Ads