Fall 2022 Asset Funding Opportunity

United Way of Greater St. Louis is now accepting grant applications from non-profit organizations to take part in the Fall 2022 ASSET program, which can be delivered online or in-person – following CDC guidelines.


The ASSET program is focused on financial education and asset building for low-income families with children. It is designed to promote family financial economic mobility and help address systemic economic and racial disparities. The ASSET program is delivered in partnership with United Way of Greater St. Louis staff and volunteer financial coaches and is made possible through a generous donation from Stifel Bank and US Bank.


The ASSET program components include:


  • • Goal setting

  • • Financial education

  • • Budget and credit counseling

  • • Financial coaching*

  • • Savings match ($300) paid toward a debt or an education savings account


To apply, agencies must be nonprofit organizations that serve low-income families with children at a social service agency, Head Start, and non-profit childcare center, in St. Louis City, St. Louis County, Franklin County, Jefferson County, Lincoln County, St. Charles County, or Warren County, Missouri.


Grantees will receive a program grant of up to $5,000. The grant funds staff and program support to help clients overcome obstacles to participation, such as technology needs and financial education incentives, or – for those providing in-person classes – a light dinner, snacks, transportation and childcare.


Agencies interested in applying for funds must complete the application online or email the application along with all required attachments to by Friday, August 12, 2022 at 11:59 pm. Late and incomplete applications will not be considered. For more information on the program, please click here.


A Grant Learning Session for this opportunity will be held on Wednesday, July 20, 2022 from 1:30-3:00 pm online. Registration is available by completing this form.


Agencies will be notified of funding decisions by Friday, August 19, 2022 EOB. For questions, please contact Mariah Byrne at or 314-539-4028.